949,00 94900
Sendes vanligvis innen 5-15 dager
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Roger J Baran
Forlag
Taylor & Francis
ISBN 9780415896573
Antall sider 404 Dimensjoner 20,5cm x 25,2cm x 2,2cm
Vekt 837 gram Leverandør Bertram Trading Ltd