Cross-Cultural Management (BOK)

Veronica Velo, Priscilla M. Chaffe-Stengel

259,00 25900
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The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business anthropology and international management. An introduction to the concept of culture will be followed in subsequent chapters by the comparative description of different typologies which will be used to explain various expected behaviours in intercultural business settings. This will be followed by an introduction of the fundamental issues in cross-cultural management: what is culture, how can we describe it, to what extent is it important in international business?

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Priscilla M. Chaffe-Stengel, Veronica Velo
Forlag
BERTRAMS
ISBN 9781606493502
Antall sider 213 Dimensjoner 15,4cm x 23,1cm x 1,3cm
Vekt 316 gram Leverandør Bertram Trading Ltd
Emner og form International business