Crossing the Chasm (BOK)

Geoffrey A Moore

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1998 Forfatter Geoffrey A Moore
Forlag
CAPSTONE
ISBN 9781841120638
Antall sider 222 Dimensjoner 15,8cm x 22,4cm x 1,6cm
Vekt 360 gram Leverandør Bertram Trading Ltd
Andre medvirkende Regis McKenna Emner og form Engineering: general