Crowning the Customer: How to Become Customer-driven (BOK)

Senator Feargal Quinn

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This title discusses how to become customer driven. Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: the 'Boomerang Principle' (bringing the customer back); how to get the feel of the market place; how to listen effectively to the customer; customer panels; why you should increase the number of complaints; and, how to introduce fun and surprise into business. It is an essential handbook for managers, company directors, employees and students.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2005 Forfatter Senator Feargal Quinn
Forlag
O'Brien Press
ISBN 9780862789527
Antall sider 160 Dimensjoner 13,5cm x 21,6cm x 0,9cm
Vekt 198 gram Leverandør Bertram Trading Ltd
Emner og form Customer services