Culture and Public Relations: Links and Implications (BOK)

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Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forlag
ROUTLEDGE
ISBN 9780415887274 Antall sider 296
Dimensjoner 15,2cm x 22,9cm x 1,5cm Vekt 408 gram
Leverandør Bertram Trading Ltd Andre medvirkende Dejan Vercic, Krishnamurthy Sriramesh
Emner og form Public relations, Communication studies

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