Customer Relationship Management (BOK)

Ed Peelen

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Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

 

Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Ed Peelen
Forlag
PEARSON ELT
ISBN 9780273774952
Antall sider 440 Dimensjoner 19cm x 24,7cm x 2,3cm
Vekt 834 gram Leverandør Bertram Trading Ltd