Data Mining Techniques in CRM: Inside Customer Segmentation (BOK)

Konstantinos Tsiptsis, Antonios Chorianopoulos

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Antonios Chorianopoulos, Konstantinos Tsiptsis
Forlag
BLACKWELL PUBLISHERS
ISBN 9780470743973
Antall sider 372 Dimensjoner 18,1cm x 24,9cm x 2,6cm
Vekt 826 gram Leverandør Bertram Trading Ltd
Emner og form Customer services, Data mining

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