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This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
|Utgitt||2001||Forfatter||Design Council, John Bessant, Margaret Bruce|
Pearson Financial Times
|Antall sider||312||Dimensjoner||19cm x 24,4cm x 1,7cm|
|Vekt||616 gram||Emner og form||Business strategy, Production & quality control management, Project management, Product design|