This book is a comprehensive guide to the whole survey research process. Much more than a practical "how-to" guide, the book presents the material in a social science context which is both thorough yet accessible. The book provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools.