Develop Your PR Skills (BOK)

Neil Richardson, Lucy Laville

99,00 9900
Sendes vanligvis innen 5-15 dager
"Develop Your PR Skills" is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Lucy Laville, Neil Richardson
Forlag
KOGAN PAGE
ISBN 9780749459703
Antall sider 178 Dimensjoner 14cm x 21,6cm x 0,9cm
Vekt 214 gram Leverandør Bertram Trading Ltd
Emner og form Public relations