Developing Innovative Organizations: A Roadmap to Boost Your Innovation Potential (BOK)

Benoit Gailly

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Combining insights from leading academic research and experienced managers with concrete examples from international companies, this book examines the capabilities organizations must develop if they want to successfully compete in innovation-intensive environments. It provides a systematic roadmap to understand what innovation is, why it matters, how it can be managed and how it can help your organization to grow and create value. In particular, this book is aimed at helping all the victims of the numerous myths that prevail regarding innovation: - That innovation means first and foremost being more creative and coming up with something completely new. - That being more innovative always implies spending more on R&D and generating more new ideas. - That innovation is a good thing for all businesses, all the time. The author provides managers with effective frameworks and tools allowing them to better develop the entrepreneurial resources and strategic visions required to identify innovation opportunities, assess their potential and bring them to market


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Benoit Gailly
ISBN 9780230289420
Antall sider 232 Dimensjoner 16,4cm x 24cm x 2cm
Vekt 492 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Business innovation