Developing Successful Sport Sponsorship Plans (BOK)

David K Stotlar

549,00 54900
Sendes vanligvis innen 7-15 dager
Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter David K Stotlar
ISBN 9781935412564
Antall sider 140 Dimensjoner 21,5cm x 28cm x 0,8cm
Vekt 254 gram Leverandør Bertram Trading Ltd
Emner og form Sporting events & management

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