Developing Your Integrated Marketing Communication Plan (BOK)

David Waller

289,00 28900
Sendes vanligvis innen 7-15 dager
In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.


Språk Engelsk Engelsk Innbinding Heftet
Forfatter David Waller Forlag
MCGRAW-HILL Higher Education
ISBN 9781743072479 Dimensjoner 20cm x 25cm x 0,9cm
Vekt 285 gram Emner og form Sales & marketing, Business communication & presentation