Dictionary of Marketing: Over 6,000 Terms Clearly Defined (BOK)

A. Ivanovic, Peter Collin

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This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter A. Ivanovic, Peter Collin
A & C Black
ISBN 9781408152089
Antall sider 320 Dimensjoner 12,9cm x 19,8cm x 1,6cm
Vekt 342 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Reference works

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