Digital Branding (BOK)

Daniel Rowles

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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Daniel Rowles
Forlag
KOGAN PAGE
ISBN 9780749469955
Antall sider 232 Dimensjoner 15,7cm x 23,4cm x 1,2cm
Vekt 340 gram Leverandør Bertram Trading Ltd