Digital Marketing (BOK)

Dave Chaffey

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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Dave Chaffey
Forlag
Pearson Higher Education
ISBN 9780273746102
Antall sider 728 Dimensjoner 19,5cm x 26,5cm x 2,4cm
Vekt 1320 gram Leverandør Bertram Trading Ltd