Don't Think Pink (BOK)

A. Learned, L. Johnson

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"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2004 Forfatter A. Learned, L. Johnson
Forlag
MCGRAW-HILL Professional
ISBN 9780814408155
Antall sider 224 Dimensjoner 16cm x 23,6cm x 2,3cm
Vekt 484 gram Leverandør Bertram Trading Ltd
Emner og form Business & management