E-Business and E-Commerce Management (BOK)

Dave Chaffey

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Dave Chaffey
Forlag
Pearson FT Prentice Hall Highe
ISBN 9780273752011
Antall sider 768 Dimensjoner 19,7cm x 26,2cm x 2,8cm
Vekt 1392 gram Leverandør Bertram Trading Ltd
Emner og form Business mathematics & systems