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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Carol Guercio Traver, Kenneth C. Laudon
Forlag
Pearson Higher Education
ISBN 9780132730358
Antall sider 912 Dimensjoner 20,3cm x 25,4cm x 3,6cm
Vekt 1610 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects