E-Marketing in Developed and Developing Countries (BOK)


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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter El-Gohary
ISBN 9781466639546
Antall sider 374 Dimensjoner 22,2cm x 29cm x 3,4cm
Vekt 1158 gram Leverandør Bertram Trading Ltd