E-Marketing (BOK)

Judy Strauss, Raymond Frost

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Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Judy Strauss, Raymond Frost
Forlag
Pearson Higher Education
ISBN 9780132806466
Antall sider 448 Dimensjoner 17,8cm x 23,1cm x 2,3cm
Vekt 698 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, E-commerce: business aspects