E-marketing (BOK)

Judy Strauss

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For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Judy Strauss
Forlag
Taylor & Francis
ISBN 9781292000411
Antall sider 496 Dimensjoner 19,2cm x 23,4cm x 2,6cm
Vekt 928 gram Leverandør Bertram Trading Ltd