E-Marketing (BOK)

Judy Strauss, Raymond Frost

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For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Judy Strauss, Raymond Frost
Forlag
Pearson Education Limited
ISBN 9781292023038
Antall sider 432 Dimensjoner 21,5cm x 27,5cm x 1,3cm
Vekt 788 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, E-commerce: business aspects