Eating the Big Fish (BOK)

Adam Morgan

279,00 27900
Sendes vanligvis innen 5-15 dager
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2009 Forfatter Adam Morgan
Forlag
Wiley
ISBN 9780470238271
Antall sider 368 Dimensjoner 16,4cm x 22,8cm x 3,3cm
Vekt 600 gram Leverandør Bertram Trading Ltd