Economics for Business and Management (BOK)

Stuart Wall, Alan Griffiths

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Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers: * What are the characteristics for successful entry into new international markets? * How can 'sustainability' affect decision making within businesses? * Why are today's global investors so concerned about national debt issues? * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? * What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Alan Griffiths, Stuart Wall
Forlag
Pearson FT Prentice Hall Highe
ISBN 9780273735243
Antall sider 592 Dimensjoner 19,6cm x 26,3cm x 2,4cm
Vekt 1210 gram Leverandør Bertram Trading Ltd
Emner og form Business & management, Macroeconomics, Microeconomics