Effective Crisis Communication: Moving From Crisis to Opportunity (BOK)

Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

539,00 53900
Sendes vanligvis innen 5-15 dager
This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key features of this second edition are the following: it brings together theory and experience - this book introduces readers to sound research and best practices in the field of crisis communication. It provides advice on how to create opportunity from crisis - unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. It addresses prominent and diverse cases - cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. 'You Make the Call' exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Matthew W. Seeger, Robert R. Ulmer, Timothy L. Sellnow
Sage Publications Ltd
ISBN 9781412980340
Antall sider 264 Dimensjoner 15,2cm x 22,9cm x 1,4cm
Vekt 367 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation, Management & management techniques, Social impact of disasters

Andre produkter med samme artist(er)/medvirkende