Elite China (BOK)

Pierre Xiao Lu

249,00 24900
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Pierre Xiao Lu
ISBN 9780470822678
Antall sider 236 Dimensjoner 15,2cm x 22,6cm x 2cm
Vekt 340 gram Leverandør Bertram Trading Ltd