Engaging the Muslim World: Public Diplomacy After 9/11 in the Arab Middle East, Afghanistan, and Pak (BOK)

Walter Douglas, Jeanne Neal

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Public diplomacy supports the interests of the United States by advancing American goals outside the traditional arena of government-to-government relations. Since 9/11, with the rise of al Qaeda and other violent organizations that virulently oppose the United States, public diplomacy in Muslim-majority countries has become an instrument to blunt or isolate popular support for these organizations. Efforts in this direction complement traditional public diplomacy that explains American policies and society to foreign publics. This report identifies six areas of primary concern. The first is a larger strategic issue; the other five are directed at the on-the-ground implementation of public diplomacy: (1) Define the goals; (2)Listen; (3) Measure success; (4) Reach the target audience; (5) Exchange people and ideas; (6) Get outside the bubble. There is no one path to success. Public diplomacy must be consistent, multifaceted, and localized to advance American goals in Muslim-majority countries. This report sketches a way forward to accomplish these goals.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Jeanne Neal, Walter Douglas
Forlag
Rowman & Littlefield
ISBN 9781442225312
Antall sider 32 Dimensjoner 19,3cm x 19,7cm x 0,2cm
Vekt 118 gram Leverandør Bertram Trading Ltd
Emner og form International relations