Enterprise in Action (BOK)

Peter Lawrence

329,00 32900
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Based on a study of 80 companies, this welcome new guide to the world of entrepreneurship offers invaluable lessons for the student and the practical entrepreneur alike. For the student it breathes fresh life into the standard curriculum topics, analyzing them in the context of a wide range of current real-world examples. For business practitioners it shows how practical success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competence.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Peter Lawrence
ISBN 9781119945284
Antall sider 268 Leverandør Bertram Trading Ltd