Entrepreneurial Marketing: Global Perspectives (BOK)
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Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."
Emerald Group Publishing Ltd
|Dimensjoner||17,4cm x 24,6cm x 2,5cm||Vekt||676 gram|
|Leverandør||Bertram Trading Ltd||Andre medvirkende||Paul Harrigan, Rosalind Jones, Zubin Sethna|
|Emner og form||Sales & marketing, Entrepreneurship|