Entrepreneurial Marketing: Global Perspectives (BOK)

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Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
Emerald Group Publishing Ltd
ISBN 9781781907863 Antall sider 320
Dimensjoner 17,4cm x 24,6cm x 2,5cm Vekt 676 gram
Leverandør Bertram Trading Ltd Andre medvirkende Paul Harrigan, Rosalind Jones, Zubin Sethna
Emner og form Sales & marketing, Entrepreneurship

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