Entrepreneurship and Small Business (BOK)

Michael Schaper, Thierry Volery, Paull Weber, Brian J. Gibson

979,00 97900
Sendes vanligvis innen 5-15 dager
Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding - and challenging - journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Brian J. Gibson, Michael Schaper, Paull Weber, Thierry Volery
Forlag
Wiley
ISBN 9781118362549
Antall sider 497 Dimensjoner 18,8cm x 24,4cm x 2,7cm
Vekt 1 gram Leverandør Bertram Trading Ltd
Emner og form Entrepreneurship, Small businesses & self-employed

Andre produkter med samme artist(er)/medvirkende