This completely updated and revised edition of the bestselling book in its field helps you understand the core legal principles applied in the UK and Europe that impact on your work in marketing and sales. We'll give you the confidence to make authoritative statements online and offline, and comply with essential legal requirements in sales and marketing practice. You'll understand the implications of key EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The Guru is out of the Bottle!