Essentials of Global Marketing (BOK)

Svend Hollensen

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Svend Hollensen
Forlag
Pearson FT Prentice Hall
ISBN 9780273756545
Antall sider 560 Dimensjoner 19,6cm x 26,6cm x 2,1cm
Vekt 1046 gram Leverandør Bertram Trading Ltd