Essentials of Marketing (BOK)

Jim Blythe

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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Jim Blythe
Forlag
Pearson FT Prentice Hall
ISBN 9780273757689
Antall sider 360 Dimensjoner 19,8cm x 26,4cm x 2,2cm
Vekt 852 gram Leverandør Bertram Trading Ltd