Essentials of Marketing (BOK)
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This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter E. Jerome McCarthy, Joseph P. Cannon, William D. Perreault Jr.
Forlag
MCGRAW-HILL Higher Education
ISBN 9780071317023
Dimensjoner 21cm x 28,4cm x 2,5cm Vekt 1442 gram
Leverandør Bertram Trading Ltd Emner og form Sales & marketing