Essentials of Marketing Research (BOK)

Robert P Bush, David J. Ortinau, Jr. Joseph F. Hair, Mary Wolfinbarger

1 739,00 1 73900
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"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter David J. Ortinau, Jr. Joseph F. Hair, Mary Wolfinbarger, Robert P Bush
Forlag
MCGRAW-HILL Higher Education
ISBN 9780078028816
Antall sider 432 Dimensjoner 20,3cm x 25,4cm x 1,7cm
Vekt 734 gram Leverandør Bertram Trading Ltd
Emner og form Market research