Essentials of Services Marketing (BOK)

Christopher H. Lovelock, Jochen Wirtz, Patricia Chew

1 119,00 1 11900
Sendes vanligvis innen 5-15 dager

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text?s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

Produktfakta

Språk Engelsk Engelsk Utgitt 2008
Forfatter Christopher H. Lovelock, Jochen Wirtz, Patricia Chew Forlag
Pearson Higher Education
ISBN 9789810679958 Antall sider 600
Dimensjoner 21,6cm x 27,5cm x 2cm Vekt 1278 gram
Leverandør Bertram Trading Ltd Emner og form Sales & marketing