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"Essentials of Social Research" is a short basic primer on social research methodology that will provide straightforward, clear answers to the key questions in research methods, such as What is the scientific method? What is grounded theory? What is the difference between an analytic and a descriptive research question? And how believable are the research findings? As an introductory primer, the book covers types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and identification of research limitations. "Essentials of Social Research" is different from other research primers in that it offers ongoing exercises of increasing complexity to illustrate the text material, emphasizes essential critical thinking skills, covers the complementary contributions of quantitative and qualitative methods, and describes procedures for identifying limitations of research and rival explanations for research findings.
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