Essentials of Strategic Management (BOK)

Gareth Jones

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Thorough yet concise, "Strategic Management Essentials, 3rd Edition, International Edition" is a brief version of the authors' market-leading text "Strategic Management, International Edition". Following the same framework as the larger book, "Essentials" helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies-both domestic and international - so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Gareth Jones
Forlag
Cengage Learning
ISBN 9781111525200
Antall sider 400 Dimensjoner 20,5cm x 25,5cm x 1,4cm
Vekt 659 gram Leverandør Bertram Trading Ltd