Essentials of Strategic Management (BOK)

J. David Hunger, Thomas L. Wheelen

799,00 79900
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For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter J. David Hunger, Thomas L. Wheelen
Forlag
Pearson Education Limited
ISBN 9781292020907
Antall sider 192 Dimensjoner 21,6cm x 27,6cm x 0,7cm
Vekt 410 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Management & management techniques