Essentials of Strategic Management: The Quest for Competitive Advantage: The Quest for Competitive A (BOK)

Jr. Arthur A. Thompson, John E. Gamble, Margaret A. Peteraf

579,00 57900
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Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter John E. Gamble, Jr. Arthur A. Thompson, Margaret A. Peteraf
MCGRAW-HILL Higher Education
ISBN 9781259094842
Dimensjoner 20cm x 25,1cm x 2cm Vekt 709 gram
Leverandør Bertram Trading Ltd Emner og form Business strategy