European Business (BOK)

European Business (BOK)

Debra Johnson, Colin Turner

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Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: new material on the single European market, the single currency and related policy issues issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Colin Turner, Debra Johnson
Forlag
ROUTLEDGE
ISBN 9780415351355
Antall sider 480 Dimensjoner 17,4cm x 24,6cm x 2,2cm
Vekt 952 gram Leverandør Bertram Trading Ltd
Emner og form Business & management, Economics