Evaluating Public Relations (BOK)

Tom Watson

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice and containing case studies on campaigns for Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Tom Watson
Forlag
KOGAN PAGE
ISBN 9780749468897
Antall sider 208 Dimensjoner 15,9cm x 23,3cm x 1,1cm
Vekt 318 gram Leverandør Bertram Trading Ltd