Everything You Know About Business is Wrong: How to Unstick Your Thinking and Upgrade Your Rules of (BOK)

Alastair Dryburgh

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To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence. Based on the ideas in the author's pithy column 'Don't You Believe It' for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: Cost cutting is a bad way to boost profits? That you shouldn't always give 110%? Incentives don't encourage people to do useful things? So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Alastair Dryburgh
ISBN 9780755361731
Antall sider 224 Dimensjoner 14,9cm x 21,8cm x 1,7cm
Vekt 250 gram Leverandør Bertram Trading Ltd
Emner og form Business & management