Fashion Branding Unraveled (BOK)

Kaled K. Hameide

799,00 79900
Sendes vanligvis innen 7-15 dager
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Kaled K. Hameide
Fairchild & Gallagher
ISBN 9781563678745
Antall sider 304 Dimensjoner 18,7cm x 23,5cm x 2cm
Vekt 7997 gram Emner og form Fashion design & theory, Sales & marketing, Fashion & beauty industries