Fashion Buying (BOK)

David Shaw

349,00 34900
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Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter David Shaw
Bloomsbury Academic Fairchild
ISBN 9782940411689
Antall sider 176 Dimensjoner 16,4cm x 23cm x 1,2cm
Vekt 430 gram