Fashion Entrepreneurship: Retail Business Planning (BOK)

Michele M. Granger, Tina Sterling

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This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2003 Forfatter Michele M. Granger, Tina Sterling
Forlag
Fairchild & Gallagher
ISBN 9781563672330
Antall sider 424 Dimensjoner 21,6cm x 27,9cm x 3,2cm
Vekt 983 gram Leverandør Bertram Trading Ltd
Emner og form Fashion design & theory, Sales & marketing, Retail sector