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This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.
|Utgitt||2003||Forfatter||Michele M. Granger, Tina Sterling|
Fairchild & Gallagher
|Antall sider||424||Dimensjoner||21,6cm x 27,9cm x 3,2cm|
|Vekt||983 gram||Leverandør||Bertram Trading Ltd|
|Emner og form||Fashion design & theory, Sales & marketing, Retail sector|