Fashion Entrepreneurship (BOK)

Michelle M Granger

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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Michelle M Granger
Bloomsbury Academic Fairchild
ISBN 9781609011345
Antall sider 392 Dimensjoner 21,8cm x 27,3cm x 1,9cm
Vekt 911 gram