Fashion for the People: A History of Clothing at Marks & Spencer (BOK)

Rachel Worth

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Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with 'fashion'? Drawing on previously unpublished company archives, Fashion for the People considers the company's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.

Produktfakta

Språk Engelsk Engelsk Utgitt 2006
Forfatter Rachel Worth Forlag
Berg Publishers
ISBN 9781845201746 Antall sider 168
Dimensjoner 17,2cm x 24,4cm x 0,9cm Vekt 341 gram
Leverandør Bertram Trading Ltd Emner og form Fashion & society, Fashion design & theory, Social theory

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