Fashion Marketing Communications (BOK)

Gaynor Lea-Greenwood

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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Gaynor Lea-Greenwood
Forlag
Wiley
ISBN 9781405150606
Antall sider 224 Dimensjoner 17,1cm x 24,5cm x 1,2cm
Vekt 382 gram Leverandør Bertram Trading Ltd